Table of Contents

Capability Analysis

UPDM 2.1 “Capability” ⇒ “A high level specification of the enterprise's ability.”

Curated Set

Proposed Set

(Follow a pattern of [Tag Alias] Imperative Verb Phrase describing a Capability, not a Requirement, Feature, or Benefit.)

Visual Aids

Capabilities sought by Stakeholders

Capabilities sought by Stakeholders

Definition of Terms

Source: here

Capabilities are distinct from features and benefits. They are an in-between state that connect the feature to the benefit. You can say that they lead your customer into understanding how the features you have deliver the benefit.

I have a fingerprint scanner on my computer that stores my passwords. This saves me five minutes every time I would forget a password and have to look it up or re-set it. The fingerprint scanner is the feature, storing my passwords is the capability and saving me five minutes is the benefit. The way to create a capability or to spot one is to look for the phrase that answers the question “What does this allow me to do?”

Capabilities aren't really benefits. Benefits are feelings and emotions while capabilities tend to be actions or tasks. This distinction is important because when your customers are choosing a solution to their problem, they may be focused on a task or capability that they want. If your product description only lists features and benefits—your customer may pass you by because they don't see the connection between what you offer and what they are trying to accomplish.